Federico Cina wins Who Is On Next? 2019

Never renouncing to the Made in Italy excellence, Federico Cina struck the jury with his extraordinary ability to explore personal narratives through theatrical contrasts of fabrics and prints. Meanwhile, for the Pitti Tutoring & Consulting Prize, the jury decided to award not only Federico Cina’s collection but also Matteo Maiorano’s accessories.

The two designers will benefit from a mentorship program that will last six months.

Arriving on its 15th year, Who Is On Next? is a fashion scouting project dedicated to young fashion talents, conceived and created by Altaroma in collaboration with Vogue Italia. A unique chance to allow emerging brands to exhibit their creations in front of a jury of national and international experts.

Altaroma and Vogue Italia, together with other Italian fashion institutions, the Camera Nazionale della Moda Italiana and Pitti Immagine, award winners of Who Is On Next? 2019 with the Franca Sozzani Award. Through this initiative, continuous support is guaranteed after the presentation of the collections, with further opportunities for communication, promotion and entry into a network of national and international producers and distributors.

Altaroma will host the prêt-à-porter winner on the runway during the Fashion Week of January 2020. Camera Nazionale della Moda Italiana, on the other hand, will provide the winner the opportunity to present its collection during the Milan Fashion Week calendar in September 2020. While Pitti Immagine awards the Pitti Tutoring & Consulting Prize, a collaboration to support all the activities necessary for the consolidation of the brand.