Fendi – F Is For… Fighter
A challenge at high altitude.
A fight against time. Let’s meet the contenders: Chris Eubank Jr, Super Middleweight World Champion, and the Palazzo della Civiltà Italiana in Rome.
This time, F is for… Fendi’s creative digital platform invites us to overcome our own limits and always believe in ourselves. Chris shows us that he is not afraid of the challenges ahead and teaches us how to master extreme weather conditions and ultimately win a battle against himself.
The video directed by Delphine Roche and Kevin Frilet is pure power, from the breathtaking views at the top of the majestic Palazzo della Civiltà Italiana and the striking architecture of symmetrical arches and travertine marble, to the empowering soundtrack and Chris’ almost choreographic clean-cut swings.
