The New York EDITION

One of the principles that have always been part of the philosophy of Dapper Tapper is that simplicity is the ultimate form of sophistication. The idea of ​​luxury has been linked to excess, decadence, and nothing better to illustrate this than a hotel.

When we imagine a luxury hotel, we visualize something like a palace; butlers and staff in classic uniforms, lavish carpets and artwork that could easily be found in a museum, giant rooms with classic furnishings and decorated in dark tones with touches metallic colors like gold or silver, maybe in a tapestry or a decorative object.

At the New York EDITION, the idea of luxury cannot be any further from the traditional concept that has remained to this day. Times have changed and travelers look for different experiences that make them feel good. The service has to remain top class but the place doesn’t have to shout that it’s expensive to make guests feel better. Instead, the more simple and refined, the more memorable it can be.

Our appointment at the hotel is at noon and knowing that New Yorkers are very punctual we decide to arrive 15 minutes early, which proved to be a great idea. We walk around Madison Square Park, in the area known as NoMad looking for the New York EDITION and hesitate that we have the correct address. None of the buildings appears to be a hotel. It is until we got close enough to the iconic Clocktower building that we see a simple sign, almost imperceptible and a friendly doorman greets us. We arrive just in time.

The New York EDITION is located in the building that was occupied by the Metropolitan Life Insurance Company and which was designed in 1909 by the architectural firm Napoleon LeBrun & Sons. For some time it was the tallest building in New York until it lost that distinction in 1913. No one could have imagined at that time that 100 years after the first luxury hotel in the area would be located here.

The lobby and lobby bar extends around a foyer where the lifts are located, furniture with inspiration from the 1920s, lamps designed by Christian Liagre and soft tones contrast with the massive blackened-steel fireplace. The park can be seen from any corner of the ground floor and the view is unbeatable, but inside there are two structures that compete for our attention. First, the backlit bar with a dazzling amber glow and then the sculptural staircase that leads to the restaurant, The Clocktower, which is in charge of the award-winning chef Jason Atherton.

After touring the stunning restaurant and its many rooms, each with a distinctive color and a set of black and white photographs set in gilt frames, and an original billiard room, we head to the rooms. Expectations are high and when we reach one of the top floors of the building we understand the meaning of new luxury.

The rooms are really special, once inside we completely forget that we are in a hotel. We feel at home. The clear and serene tones create a relaxing atmosphere and the 180-degree views of Manhattan add a unique touch. Details like the bathroom line made by Le Labo especially for the hotel or a craft beer that can only be found in room mini bars make the experience of New York EDITION something more. Simple and sophisticated. Authentic and modern. Certainly, the team created by Ian Schrager and Marriott has succeeded in giving a new meaning to the term pleasure trip and has developed a unique place in a city that reinvents itself every day.

Our tour ends but as we leave the hotel we have a recurring thought: The New York EDITION is our new favorite hotel and we can not wait to return. Simple as that.