Casa Loewe London

LOEWE new London flagship is located in a three-storey heritage property on one of the city’s most recognizable streets in Mayfair. Set inside a Grade II listed building at 41-42 New Bond Street, CASA LOEWE London is now open after a year of extensive renovation.

Designed by creative director Jonathan Anderson, CASA LOEWE London follows the recent renovation of CASA LOEWE Madrid. The store is appointed with a Georgian-style spiral staircase that makes a sweeping sculptural statement, a cylindrical panoramic lift with brass detailing, and a dedicated pop-up space where we will exhibit capsule collections and art projects.

All of this is set in a palette of natural materials —cast concrete walls, wood paneling, poured concrete floors and curtains made from linen. CASA LOEWE evokes the home of a collector, where products are interspersed with pieces of art, craft, and design from a growing art collection.

From painting and sculpture to furniture and crafted objects, the collection reflects a fluid relationship between art forms that one might find in the domestic sphere — a space where fashion, art, and design co-exist naturally.

The London store features work by a selection of internationally renowned artists, including three oak sculptures by Ernst Gamperl (winner of the LOEWE FOUNDATION Craft Prize in 2017) alongside 15 photographs by Alair Gomes, the ‘Vulcano Table’ by Anthea Hamilton, a long-standing LOEWE collaborator, William Turnbull’s 1956 sculpture ‘Idol 4’ and Grayson Perry’s ‘Mum and Dad’. Each piece is carefully placed to add a sense of discovery as people move through the space.

Over time the pieces rotate, creating an ever-shifting series of installations and creative dynamics in the store, at once reflecting their immediate geographical context and their origins and cultural links to the rest of the world.