First Look: Simone Rocha X H&M

Simone Rocha is the first Irish designer to undertake such a collaboration with H&M. This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.

The Simone Rocha x H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rocha world, offering new twists on signatures and paying homage to key collections that have defined the Simone Rocha brand story. We see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, especially for this collaboration. In forming this collection, Rocha spent time reflecting on her brand’s archive, combing her past collections and carefully reworking favorites into dynamic new propositions that feel right for today.

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”

– Simone Rocha

The Simone Rocha x H&M collection will include Rocha’s signature womenswear and menswear. Each category combines a full wardrobe; special occasionwear, including tailoring, knits, shirting, outerwear such as trenches, casual t-shirts, and accessories.