An insider look at CHANEL’s seasonal boutiques
Capri! Saint-Tropez! Bodrum! Chanel is going all out and taking a summer vacation in three different locations for this 2020.
From late June and until October, the exclusive seasonal boutiques will invite us to plunge into the world of the House, its codes, and its inspirations. Featuring renewed décor elements and a bright summery ambiance, the three hot spots will showcase the Spring-Summer 2020 Ready-to-Wear collection, the elaborate Paris-31 rue Cambon Métiers d’art collection as well as the COCO BEACH DE CHANEL.
Timepieces including the Première, the BOY·FRIEND as well as the iconic J12 celebrating its 20th anniversary will be available at the Capri and Saint-Tropez boutiques.
01. Capri
Located in the heart of the enchanting island of Capri, a few steps away from the picturesque Via Camerelle.
Upon entry, the visitors are immersed into an appealing terracotta hues stone terrace, highlighted by a combination of Mediterranean foliage and bougainvillea blossom. Inside, natural light abounds an effect that is magnified by reflective mirrored walls complemented by soft and feminine palette colors.
The eye is immediately caught by the imposing ceiling lamp, a piece that evokes the emblematic staircase of the 31 rue Cambon in Paris.
CHANEL’s seasonal boutique in Capri will be open from June 22nd to October 11th, 2020.
02. Saint-Tropez
La Mistralée townhouse, located in the center of Saint-Tropez, has been welcoming CHANEL’s summer boutique for more than ten years now.
This season, an ensemble of gradated sunny tones rows the entire boutique. The atmosphere is set with a stone floor in a multitude of pink and orange tonalities. The first space in blueish hues reveals a selection of leather goods, eyewear, perfumes, and cosmetics. Next to it, a grand salon with a bright summery ambiance is decorated with tie-dye wallpaper in shades of orange and pink.
A row of stone benches, covered with linen and velvet cushions, leads clients through to a second salon, inspired by 31 rue Cambon in Paris. In tribute to one of Mademoiselle Chanel’s fetish symbols, ears of wheat have been positioned in each space.
In the garden shaded by palm trees and other Mediterranean species, the swimming pool and the elegant armchairs encourage a leisurely attitude. A few steps away, the pool house has been adorned with CHANEL’s emblematic two-tone of beige and black.
CHANEL’s seasonal boutique in Saint-Tropez will be open until October 25th, 2020.
03. Bodrum
Set in the lush gardens of the Mandarin Oriental hotel, the eye-catching rectangular structure is cut in clean architectural lines that recall the graphic, modern codes of CHANEL.
Composed of local travertine stone, wood and glass, the design features deep window frames and a wide glass façade that allows an easy flow between outside and inside.
Double doors open out to a balcony, on one side, and a terrace on the other, which is fitted out with lavish sofas, overlooking the pool.
CHANEL’s seasonal boutique in Bodrum is open from June 29th until August 31st, 2020.
01.
Capri
Capri – Store Interior
Capri – Store Exterior
Capri – Store Interior
Saint-Tropez
Store Interior
Store Exterior
Store Interior
Bodrum
Bodrum – Store Interior
Bodrum – Store Exterior
Bodrum – Store Interior
