Tod’s – Pre-Spring 2021
Tod’s presented a video that reveals and documents the heart of the brand’s creativity. Shot at the brand’s Headquarters in Brancadoro, which is in the Le Marche region of Italy, Inside Tod’s Studio unveils the world of Tod’s and its collections, from the initial concept to the final phase of craftsmanship. This eye-opening, exhilarating behind-the-scenes experience focuses on the Spring 2021 Pre-Collection. An entirely Italian love story
Moving freely at a natural pace, the camera follows the Creative Director, Walter Chiapponi, as he walks through Tod’s Headquarters, via the design studios, research departments, and workshops, straight into the heart of the company and its people. Chiapponi made a commitment to pay tribute to the company’s artisans, their craft skills, and the way his designs come to life throughout the Inside Tod’s Studio feature. We are shown into the spaces where the products are made, starting from the very first phases in the creative process.
As we get a glimpse of the mood boards, prototypes, and designs, Chiapponi explains how the collection was created and what inspired him, before taking us into the universe of craftsmanship.
The collection is considered transitional and consists of only 10 looks, that keep the same aesthetic of the previous season. Archive pieces are given a second life, new pieces are worn-out for a distressed look and simple pieces are elevated with leather details. Seventies flair and easy chic are taking center stage again.
“A product should and can be desirable regardless of the season it is intended for,” said Chiapponi.
As we explore the finest hides, machinery, molds, and colored yarns, we get to observe at first-hand those who are cutting, sewing, and ensuring the excellent quality of the products. These close-up details and stages of craftsmanship take us to the final scene: the photoshoot. The team shoots the look book with Italian models Edoardo Sebastianelli; Alessandro Fella and Matilde Buoso wearing the collection’s highlights. A behind-the-scenes reality tour of Tod’s Studio.
The Gallery
