Backstage @ Scappino – Autumn 2016 Campaign
Dapper Tapper had exclusive access to the production of the new campaign and lookbook of the Scappino Autumn 2016 collection.
During the photoshoot we got to know the proposal and inspiration that the Italian brand specialized in high quality silk products and accessories will present for this end of the year. They emphasize a variety of garments capable of providing individuality to those who wear them and that offer innovation, design, quality and tradition. The collection takes nowness as reference, which is reflected in its five main proposals:
Army: Inspired by military equipment; a style that evokes movement and action. We see khaki and green in pieces like jackets in contrast to dark denim trousers.
Utility Comfort: This proposal allows the man to feel comfortable in light and functional garments such as light vests, sweatshirts, jackets and pants that are adaptable and practical.
Urban Cowboy: The constant reinvention of denim set in an urban context with touches of vintage elements.
Hiking: Adventure and expedition. Dedicated garments for open spaces and for free time, seeking an evolution and adaptation of them. Highlighting the brown, red and yellow tones.
Smart Formal: Contemporary formal style, a perfect blend of sartoriality and practicality that characterizes the Italian brand.
