Reebok unifies under a same logo

In recent days Reebok announced that, from 2020, the brand will be unified under the same visual identity. This change is meant to take advantage of its most beloved and recognizable assets, the Vector logo and the “drop-R” logo.

The logo will be integrated throughout all sports and lifestyle products, including footwear and clothing. This evolution sheds light on Reebok’s legacy, connecting their rich heritage with the brand’s promising future.

“Reebok’s mission is to be the best fitness brand in the world. We live at the point where fitness and fashion converge, and our products reflect that connection” said Matt O’Toole, President of Reebok. “We will continue to differentiate ourselves from the rest and put even more emphasis on clearing the lines between performance and lifestyle throughout our entire product portfolio to give the brand a single voice and a single identity.”

The Vector logo was first introduced in 1992 and has been used in many ways since then, the most recent being in heritage and lifestyle products. The new Vector logo is the evolution of the original design with some modern and subtle touches. The Reebok Delta logo, that was launched in 2011, will now be used on select products, including Reebok items with Cross Training and UFC branding.

“Under the same brand banner, all our products and experiences will tell a clearer and more consistent story,” explained Karen Reuther, VP of Creative Management. “The Vector logo was created from the iconic side stripes and the cross-check design dates back to more than 50 years ago. It has an authentic, dynamic and powerful connection with some of our most important cultural moments.”