Calvin Klein – Spring 2017 Campaign
Art, underwear and denim in Calvin Klein’s new campaign
Modern and contemporary art in contrast with iconic pieces from the American brand; this is the new Calvin Klein campaign, the first under the direction of Raf Simons.
“American Classics” was photographed by Willy Vanderperre at The Andy Warhol Museum, Pittsburgh, and at the Rubell Family Collection in Miami, featuring some of Calvin Klein’s most famous icons like briefs and jeans in front of pieces by artists such as Andy Warhol, Dan Flavin,Richard Prince, and Sterling Ruby.
Along with this new campaign, the American brand also launches a new logo, redefined by graphic designer Peter Saville.
