Fendi – Spring 2020 Campaign
For the Fendi Spring 2020 Campaign, Silvia Venturini Fendi brings the Fendi man en plein air, out of the virtual space and of the overwhelming immateriality that is so pervasive in the life of today.
In a bucolic yet manual, practical dialogue between man and “the great outdoors” in which the two entities connect, the Fendi Spring 2020 Collection conveys a breezy pragmatism through an emphasis on functionality and utility, done in the FENDI way.
The start is an earthy, muted palette of greens, beiges and browns combined with natural materials – silks, cottons, wools, cashmere, leathers, suede and denim. Sartorial workwear pieces with a uniform feel meet a certain lightness. Spacious removable pockets are zippered onto place, adding a functional element. Shapes are archetypal: overalls, coats, cargo pants, long polo shirts, vests and suits of course.
“Botanics for FENDI” prints devised by “Call Me By Your Name” director Luca Guadagnino, guest artist of the season, and geometric ones with a vague Kimono flavour add a painterly, gentle touch on waterproof organza.
The signature FENDI FF logo and striped Pequin pattern highlight the accessories of the Fendi Spring 2020 Collection. The bags follow the capacious and airy feeling with big totes – in net or cut-out leather – incorporating a removable pouch bag. The Maison icons Baguette and Peekaboo appear in a wide array of variants and materials, from precious exotics to woven raffia and classic Selleria leather. The Pequin logo-non-logo also peppers a watering can and a gardening basket for an additional open-air feel.
High-top sneakers and trainers in canvas and rubber have been developed in collaboration with Moonstar, a Japanese authority in the field. Croco-printed loafers, sandals, boots and Mary Janes for men complete the shoes offer.
Under the sun in the garden, finally, a straw hat and a Pequin wool picnic blanket are mandatory. Bottle-opener charms in the shape of gardening tools too.
