Adidas HEAT RDY
With outdoor sports and training on the rise, Adidas introduces HEAT RDY, its most advanced system of responsive apparel yet, shielding from the elements so athletes can stay focused on performance
This new multi-sport collection that uses ultralight and breathable responsive fabrics and intuitive design to help athletes perform, whatever the weather.
With temperatures around the world reaching record highs, HEAT RDY will be put through the ultimate test. The HEAT RDY technology and smart design encourage ventilation and wick sweat away from the skin for more free movement to help improve performance. It will be featured by Adidas athletes and sponsored teams around the world.
“Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions. The collection is inspired by the discipline of a military wardrobe, but with a 2020 feel – functional yet stylish pieces that can be layered to protect you all year round.” Josefine Aberg, VP of Design for Adidas
HEAT RDY apparel uses a smart layering system that allows athletes to build modular sports outfits that address seasonal needs, selecting different pieces that can be worn together without bulking at the seams and which allow for maximum movement, comfort, and ventilation.
Designed for multiple forms of movement, HEAT RDY combines the latest advancements in Adidas’ performance apparel, bringing together design teams across every sports category. From running and training shorts and t-shirts to performance hoodies and jackets, the HEAT RDY collection features several technology systems to support athlete performance in intense conditions.
HEAT RDY – keeps athletes cool in the heat.
- Key pieces created using Adidas’ latest body mapping technology to ensure precise placement of ventilation zones that keep the body cool when the heat rises.
- Hybrid textiles including Aqua-X Yarns draw sweat away from the body and enhance the body’s own cooling process.
- Lightweight fabric solutions encourage maximum airflow, whilst kinetic seaming and adaptive fit enable more flexibility and ease of movement for athletes.
To kick off the launch of HEAT RDY, Adidas has teamed up with Olympic athletes and sporting icons from around the world including David Beckham, Jazmin Sawyers, Noah Lyles, Caroline Dubois, and Miho Nonaka. Each creator has shared personal stories of how they prepare both physically and mentally for their game.
With temperatures around the world reaching record highs, HEAT RDY will be put through the ultimate test. The HEAT RDY technology and smart design encourage ventilation and wick sweat away from the skin for more free movement to help improve performance. It will be featured by Adidas athletes and sponsored teams around the world.
“Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions. The collection is inspired by the discipline of a military wardrobe, but with a 2020 feel – functional yet stylish pieces that can be layered to protect you all year round.” Josefine Aberg, VP of Design for Adidas
HEAT RDY apparel uses a smart layering system that allows athletes to build modular sports outfits that address seasonal needs, selecting different pieces that can be worn together without bulking at the seams and which allow for maximum movement, comfort, and ventilation.
Designed for multiple forms of movement, HEAT RDY combines the latest advancements in Adidas’ performance apparel, bringing together design teams across every sports category. From running and training shorts and t-shirts to performance hoodies and jackets, the HEAT RDY collection features several technology systems to support athlete performance in intense conditions.
HEAT RDY – keeps athletes cool in the heat.
- Key pieces created using Adidas’ latest body mapping technology to ensure precise placement of ventilation zones that keep the body cool when the heat rises.
- Hybrid textiles including Aqua-X Yarns draw sweat away from the body and enhance the body’s own cooling process.
- Lightweight fabric solutions encourage maximum airflow, whilst kinetic seaming and adaptive fit enable more flexibility and ease of movement for athletes.
To kick off the launch of HEAT RDY, Adidas has teamed up with Olympic athletes and sporting icons from around the world including David Beckham, Jazmin Sawyers, Noah Lyles, Caroline Dubois, and Miho Nonaka. Each creator has shared personal stories of how they prepare both physically and mentally for their game.
