A conversation… Cody Simpson x Versace

It is easy to know why Versace selected Australian golden boy Cody Simpson as the image of their new eyewear campaign.

Before making it big as a singer and actor, Cody was a competitive swimmer in Queensland. He even won two gold medals at the 2009 Queensland Swimming Championships. Cody sums up the Versace man: bold, talented, and unafraid to step out of his comfort zone. The campaign images feature Cody Simpson modeling contemporary eyeglass and sunglass styles as he conveys confidence and a recognizable Versace attitude.

We spoke with Cody and learned that he has always been a fan of the brand. “When I was contacted by Versace, I was thrilled, I have always admired Donatella and Versace’s iconic style,” he said. “My perception is that Versace is a brand that breaks the rules, is daring, and always one step ahead. I have also always loved the connection it has to the world of music, my passion.”

This collection reinvents the iconic Medusa, now designed as a hollow, cast piece that is pleasant to the touch that highlights the contemporary openwork frames of the glasses. “Versace is one of the few brands that is always capable of creating a statement even with its glasses. I think of the Biggies that were created for the Notorious B.I.G. If that’s not right, I don’t know what is.” Cody added.

Some of the campaign pictures show Cody in a bathtub, and although it is not exactly a swimming pool, he still felt that it represented his personality and style. “When the team explained the concept of the Versace Eyewear campaign to me, I knew it was going to work perfectly. I am a competitive swimmer and had been in intense training before traveling to Milan. The images were taken in my element: water. I felt comfortable and at ease during the session, and the photos reflect it.”