Kiehl’s – Autism Speaks
Kiehl’s and Matthew McConaughey become part of the Philanthropic International 2017 campaign that supports Autism.
By Estela Manzanilla
The popular and charitable beauty brand unites with Academy Award Winner, Mathew McConaughey to support Autism Speaks- a foundation that collects funds and enforces the importance of making Autism known through the World Autism Organization.
The alliance will include an Ultra Facial Cream with a new and original geometrical pattern intervened by the actor that fuses itself with the blue puzzle logo that characterizes Autism Speaks. The mixture of this design results in a unique product that will serve the purpose of initiating conscience about this condition through international and local social media strategies.
With Autism being a global problem that affects almost 1% of the population and often such a sensitive scrutinized topic, this alliance between Kiehl’s, Mathew and the foundation will carry out a sensitization purpose where children affected by this will have a better chance in fighting their condition in current society.
The length of this campaign also extends itself to Mexico. Where Kiehl’s will join forces with “Iluminemos de Azul”, a Mexican foundation in Mexico City that dedicates itself to sharing all information about Autism to our population. With 1 out of every 115 children in our country diagnosed with this condition, this partnership performs a great job helping and supporting Mexican families. And now every citizen will be able to join this cause and contribute, since Kiehl’s will donate a dollar for every purchase made of this limited edition Ultra Facial Cream.